Cindy Chastain Mastercard Svp Group Head Customer Experience And Design
Cindy Chastain, Mastercard, SVP, Group Head, Customer Experience and Design
We caught up with Cindy Chastain from Mastercard who shared some of her insights into how to successfully guide the transformation of customer experience in order to differentiate your brand. She advocates the importance of design and predicts that this will become more and more prevalent in the future. She also discusses the challenge of embedding practices that actually get results, and the importance of a maturity model in achieving this.
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