Merchant is the Group Vice President of
Marketing Segments, Services, and Customer Insights at M&T Bank. In this
capacity, he oversees the Marketing for Consumer and Business Banking as well
as the functions that represent the Science of Marketing, including Customer
Data, Customer Analytics & Sciences, Direct Marketing, and Digital
to joining M&T, he served as the Senior
Vice President of Market Analysis and Research Group at U.S. Bank. Prior to
that, he served as the Vice President of
Consumer Insights & Interactive Marketing at the Scotts Miracle-Gro
Company, a leading consumer products company in the lawn and garden industry.
Prior to that he played a similar role at PSEG, a major energy and home
services company based in New Jersey, and spent over seven years in management
received an MBA from Drexel University, Philadelphia, PA in Quality Sciences
and Quantitative Methods, and a BBA in Marketing and Management from Temple
University, Philadelphia, PA.